2009 Cisco Powered Ingredient Brand survey results are in: 80% of your prospects prefer managed services that are Cisco Powered.

Combine the power of your brand with the Cisco brand to win in the marketplace.

On February 24, 2009 Cisco released the results of the new Cisco Powered Ingredient Brand Tracking Study conducted by Merrill Research. The results confirmed that using the Cisco Powered logo can help you win new business.

The study interviewed 2,226 end customers responsible for purchasing managed services across 12 countries and demonstrated that there continues to global awareness of the Cisco Powered logo of greater than 60%. The research also indicated that the managed services offered by Cisco Powered members were perceived to offer the highest quality, security, reliability and performance.

You can view a replay of the Marketing Webcast that was held on February 24th, 2009 where the new research results were delivered by David Schneer, General Partner of Merrill Research. The presentation delivered on that Webcast is available below. Copies of the previous research completed from 2002 - 2006 are available in the sidebar on the right.

Below are summary breakouts of the research data for key questions in the survey by theater and by country.

2009 Cisco Powered Logo Research