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Partner Collaboration
Your customers are looking for ways to adopt new technologies at a fixed cost while reducing risk and resource requirements. MSCP can help you capture this dynamic opportunity and realize greater profitability with financial rewards, by enabling new ways to collaborate, and through marketing programs and resources. As more companies evolve to capitalize on globalization, Cisco is witnessing a rapid expansion in the multinational customer segment. These new multinational customers need Cisco channel partners who can deliver complete solutions across geographies. Meanwhile, our partners need a progressive go-to-market strategy that facilitates collaboration across the entire value chain—from partner to customer, Cisco to partner, and partner to partner. MSCP extends its program structure to accommodate two distinct forms of partner-to-partner collaboration: host-agent (in pilot) and white labeling. Both models benefit partners by maximizing customer opportunities and enabling faster adoption of new technologies. Partner Collaboration Success Stories
Please follow up with your theater lead or CAM for more information about these partnering options. |